US: New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens From Foster Care (Press release)
Ad Council – September 20, 2022
The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council today launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. “Our goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them. Through these films, we can help prospective parents see the rewards that come with adopting teens from foster care: a lifetime of memories and experiences that both parents and children benefit from,” said Michelle Hillman, Chief Campaign Development Officer of the Ad Council.
https://www.adcouncil.org/learn-with-us/press-releases/new-psas-inspired-by-real-adoption-stories-motivate-parents-to-consider-adopting-teens-from-foster-care